As a business owner who supports other businesses, the struggles have been very real this past year...
- You’re constantly under pressure to lower your rates in a race to the bottom, but still losing work to the ever growing flood of newbies willing to work for even less...
- You love supporting your clients, but your previously sought after skills seem to be going out of style post-pandemic, and you keep seeing the higher paying work outsourced to experts...
- You know funnels, automation and ads skills are in high demand, but whilst you’re definitely interested in tech, you lack confidence and don’t know where to start...
You know you need to attract a higher calibre of client and stop trading time for money...
But you keep getting passed over for specialists that charge double or even triple!
YOU KNOW DEMAND FOR BUSINESS SUPPORT IS RISING...
But just not for the more traditional services you’ve always offered. Gone are the days of business owners just needing diary management and social media scheduling. Those elusive better clients are demanding better services, well-adapted for the current climate.
YOU SENSE YOU’RE NOT GIVING YOUR CLIENTS THE SUPPORT THEY NEED...
You can feel your favourite clients pulling away, seeking specialist skills, and you’re constantly convinced the next catch up call will be the one where they let you go. You can’t lose another client but you feel like you can’t compete in a flooded market either.
SO YOU TAKE ON ALL THE HOURS YOU CAN, TRADING TIME FOR MONEY, EDGING GRADUALLY CLOSER AND CLOSER TO BURNOUT...
This isn’t why you started your business. You wanted freedom; to make your own hours; to spend more time with the kids.
I get it. I’ve been there. Unable to focus, unable to work, unable to even look at my computer I was so exhausted.
I was working every hour under the sun just to bring in £5K a month.
Then I realised what had been missing all along...
...the structure, team and strategy that meant my business could function without me.
Now, I’m ready to share the framework that helped me transform from a brain-fried freelancer to financial freedom. I’ve quadrupled my income without having to skip the school run, and I’m ready to show you how you can do it too.
Hi, I'm Charlotte. I Started My First Online Business As A VA In 2013 After My Son Was Born…
The business took off quickly. Before long I was an OBM, being asked to help other business owners build the systems, teams and processes that would allow them the freedom to run their business around having children.
I became an expert in the membership & CRM software behind the scenes, and even started my own membership organisation for other VAs looking to build and grow a successful business. Everything looked great on paper. Behind the scenes, I was completely burnt out.
Ironically, whilst working hard to help other entrepreneurs build businesses that could survive without them, I was simultaneously working myself into the ground, doing it all alone. This couldn’t go on, and I took four months away from the business.
When I returned I knew things had to be different: I upskilled, invested thousands of pounds in my own training in Facebook Ads, Funnel Strategy and Marketing and built a team of outsourced experts who could support me in the running of my own business, with some similar and complementary skills, who could step in when I needed to step out.
I also transitioned from working as an OBM to specialising in funnels, automation and Facebook ads. This changed the game. Suddenly I was positioning myself as an expert who could map out and implement the whole funnel strategy from traffic to sale, and when the pandemic hit in 2020, my business exploded.
I’ve quadrupled my turnover in 12 months, and it’s all because I mastered the strategy around funnels AND how to build an agency.
Imagine how mastering this sought after skill could change your business, and your life.
It could be the difference between £25 an hour or £100 an hour.
MORE THAN THAT, IT COULD MEAN TRUE FREEDOM.
DECIDING HOW YOU WANT TO WORK & WHEN YOU WANT TO WORK.
It’s Absolutely Possible For You To Have All This And More Without
✨ Working with time-wasting clients…
✨ Constantly chasing late payments…
✨ Being tied to your desk 9-5, constantly available for clients...
✨ Falling into the time for money trap and sacrificing family time...
YOU’RE NOT AN EMPLOYEE ANYMORE. TIME TO STOP ACTING LIKE ONE.
Just think, what would more time, money and freedom make possible for you?
MORE QUALITY TIME DOING WHAT YOU LOVE
Building a business that can survive without you means you’re free to spend your time doing more of what you love, with the people you love. Whether that’s a leisurely morning hike, an early Friday finish to go away for the weekend, or simply being home to tuck the kids in. Your life is about more than work, you deserve to be there for the moments that matter.
BUILD A LASTING BUSINESS, NOT A SIDE HUSTLE
You decided to start your business for a reason, and I’m willing to bet it wasn’t just to ‘get by’. You wanted to create something lasting, that could stand the test of time, and create a positive impact in the world. With these skills, you can build a legacy that lasts
SUPPORT CLIENTS AT A DEEPER LEVEL
You love seeing your clients succeed, and this is your opportunity to update your skill set and stop relying on outdated or dying out traditional skills that your clients are no longer in need of. Provide a deeper, more meaningful level of support that will ensure clients are loyal to you for the long haul.
BECOME AN EXPERT
No more feeling unconfident, unqualified or uncertain of your value. Step into your authority as a specialist in an in-demand sector, and reposition yourself as an expert who gets paid for their skills, not just their time.
GREATER INCOME POTENTIAL
Fed up working long hours for rubbish pay? Those days are behind you. No more feeling frustrated, held back or undervalued. You’ll not only be able to charge a higher hourly rate, you can take on high-paying project based work too. The sky’s the limit!
BECOME THE MISSING PUZZLE PIECE
There’s plenty of tech VAs out there who can implement a plan, but with this training, you’ll learn not just how to build the systems, but how to understand the strategy behind it too, and how to integrate the tech with the business model.
You’ll become an invaluable asset to those higher calibre, higher paying clients you’ve been dreaming of working with, but never seem to land...
The Signature Become a Funnel Master Programme!
My Funnel Mastery Course is a fully loaded 12 module, 15-week programme that will give you the skill, insight and knowledge to position yourself as an expert in a high demand market.
So, what's included in the programme?
MINDSET FOR SUCCESS
Your mindset is ultimately the factor that will either help you soar to your dreams or alternatively, hold you back. This first crucial module is all about setting your self up for growth, abundance and success.
THE ANATOMY OF A FUNNEL
When building ANY funnel, there are six core elements you need to consider.
We’ll break down the anatomy of a funnel - busting any and all jargon - to provide complete clarity on exactly what elements are required to build a successful, high converting funnel for your business or your clients.
ESSENTIAL FUNNEL ELEMENTS
Having revealed the anatomy of a funnel, this module takes a deeper dive into each funnel element, core things to consider and how to ensure you are optimising each area for success.
BUSINESS TYPES & FUNNEL STAGES
This module is all about choosing the right funnel. We cover the different stages of a business, the types of funnels available and which business needs which type. We’ll also cover when you’ll need each type of funnel, and how to align those choices with the wider business strategy.
FUNNEL TYPES & WHEN YOU NEED THEM
There are several common funnel types you will need to learn about as a funnel master.
This module I am breaking them down and explaining what they are, why you need them and when you would look to implement them in a business.
CREATING YOUR IRRESISTIBLE OFFER...
You’ll learn how to find and understand your ideal client, establish what challenges they’re facing, and identify the solution you can provide. Importantly, you’ll also learn how to differentiate your offer from your competitors, pinpointing your unique selling point.
CREATING & PRICING DIGITAL PRODUCTS ...
An entire mini-course of it's own!
You’ll learn how to plan, build and launch digital products your audience will be clamouring to buy, and how to set your pricing and promotional strategy to benefit your business and your clients.
Time to create your passive income product!
ANALYTICS & REPORTING
So technically it's working seamlessly, but how do you know your funnel is making you money?
In this module we'll be talking about KPIs, benchmarks and how to understand if your funnel is profitable and how to plug any gaps if needed.
THE TECH, SYSTEMS & SOFTWARE...
In this value-packed moduled, you’ll learn how to select the right systems you need to deliver great results.
From creating your strategy, through delivery, and into the all important analysis and reporting, we’ll show you what tools you’ll need to get the job done like a true professional.
MARKETING, POSITIONING & FINDING CLIENTS
Achieving a steady stream of clients wanting to work with you takes positioning, niching and standing out as the obvious choice for your ideal client.
In this module, the fabulous Amy Caiger is here as a guest expert to talk to you about Nailing Your Niche and Attracting Your A-List Clients.
PRICING, PACKAGING & MAKING SALES
Knowing how to price and package your products and services is an essential skill - and we ALL need to know how to close a sale.
In this module, guest expert and six-figure sales coach Katie Webster talks you through adapting your pricing structure to reflect your skills and positioning, as well as how you can escape the time-for-money trap and create high-end packages focusing on the amazing results you give our clients.
STREAMLINING & SYSTEMISING YOUR BUSINESS
The key to creating a business that is SCALABLE and that you can step away from lies in your systems and processes.
This module sees the AMAZING Skye Barbour talking to us about streamlining & systemising our business, to create an agency that runs like clockwork, and without you in it all the time!
THIS COURSE WILL PROVIDE YOU THE TOOLS, KNOWLEDGE AND SKILLS TO STAND OUT AS A FUNNELS EXPERT IN A RAPIDLY CHANGING LANDSCAPE.
SAVE £1,000 WHEN YOU ENROL BEFORE THE 1st NOVEMBER!
For a limited time only, I’m offering you the chance to Become a Funnel Master and save £1,000 on the full price of this incredible programme.
This offer ends on the 1st November so make sure you enrol today to avoid missing your chance!
Spaces are limited.
When you sign up before 1 November 2021, you will also get these juicy bonuses...
SALES COPY MASTERCLASS (WORTH £1,000)
I've brought in 6-figure Copywriter and Copywriting Coach, Chantelle Davison, to teach you how to craft compelling sales copy that will help your funnels convert those dreamy clients whilst you sleep.
You’ll learn how to use language that cuts right to the core of your client’s pain points and positions you as the Guide they need in their story, to help them win the day!
FACEBOOK ADS FUNDAMENTALS (WORTH £1,000)
Another highly in-demand skill and extremely relevant when creating high performing funnels, I’m going to be sharing my Facebook Ads Video Series, showing you exactly what you need to know to capitalise on the huge potential of this advertising platform.
We'll cover the basics of getting started, crafting your ads, narrowing down your audiences and budgeting & strategy for growth.
CHATBOT CHAMPIONS (WORTH £1,000)
A true way to harness the power of automation! In this masterclass I teach you the foundations of what you need to know know about Chatbots and how they fit into a funnel.
A hugely underused and valuable resource when creating powerful, client-centric funnels, Chatbots can increase your conversions by engaging with your ideal clients, building that all important like, know, and trust factor, before they buy.
Also includes a FREE template bot for you to swipe and implement RIGHT NOW.
ASANA LAUNCH TEMPLATE (WORTH £297)
Launching a new product or service can be really overwhelming! There’s so much to do, and so many moving parts to manage along the way.
Having managed many successful six-figure launches for clients and plenty of my own, I’ve pulled together a comprehensive Asana board of EVERYTHING you’ll need to consider when planning your own launch that you can implement in your own business.
All you need to worry about is executing the plan!
LEGAL WORKSHOP & FREE CONTRACTS (WORTH £1000)
Solid legalities are essential for any business, particularly when you run an online business with a team.
I've brought in legal expert Joanne Fisher for this amazing session focusing on the top legal tips you need to consider as an online entrepreneur.
Joanne has also kindly gifted all course delegates FREE Terms of Business so you are ready to rock from day 1!
"If you’re looking to scale your business and want trusted expertise to help build out your evergreen funnels, Charlotte is your lady. Although I love tech, I was looking for someone who I could depend on to take all that tech side of the business off my hands (Kajabi pipelines and Active Campaign email management, in my case). Charlotte is super professional, uber proactive, and really knows her stuff. It’s such a pleasure working with her and I would highly recommend her to anyone looking to work with a funnel pro."
NICOLA HUELIN, MPOWER
"We needed support from a Chatbot developer as we wanted to trial this on one of our main accounts but didn’t have the relevant expertise in house. Charlotte and her team were unbelievably helpful in setting up the bot and mapping out the journey. It was clear every step of the way what was expected and what the team were working on. When we had some teething issues with the bot, the team were on the case right away sorting the problem
I would highly recommend working with Charlotte to anyone who needs support with automation and funnel building, if we need further support in the future we will certainly go back to Charlotte"
BETHANY FARR, TAYLOR & FRANCIS GROUP
"Charlotte came recommended by three different people when I asked my network if they knew an online business tech specialist. She has set up all the tech behind my evergreen funnel and my last few live launches including EasyWebinar, LeadPages, Active Campaign, Deadline Funnel and Kajabi. She's also helped me with Facebook ads. It has saved me so many hours and means I never have to worry about when tech issues crop up and I can focus on strategy, content and coaching rather than learning how to use software systems. She is super efficient and super lovely and I really appreciate having her as a sounding board as I plan my launches. I've now recommended her to other online business owners and she is a long term and highly valued member of my team."
CARLA MILLER, CARLA MILLER TRAINING
These clients have claimed back their time, energy and freedom by mastering the systems that allow their businesses to run without them!
Meaning they NOW have
✨ More family time
✨ Better quality clients
✨ Less frustration
✨ More success
Remember, Spaces Are Limited. Act Now To Secure Yours.
Don’t Miss This Opportunity To Change Your Life, For Good.
Is there enough of a market for funnel experts?
I’m already so busy. What’s the time commitment?
This is a big investment for me, how do I know it’s worth it?
How do I know you’re the right person to learn from?
IT’S TIME TO DECIDE WHAT YOU WANT FROM YOUR LIFE.
Will you keep trading your time for money or build a business that sustains you?
SPACES ARE LIMITED.
ACT NOW, ENROL TODAY AND BUILD A LEGACY YOU’RE PROUD OF.
After running my successful VA business for the last 2 years, I had begun to feel stuck and hungry for more. I knew that there was an income ceiling that I couldn't break through on my own, and that my ideal clients were looking for a different kind of support for me.
I knew straight away that I wanted to work with Charlotte to pivot. I didn't hesitate to book in for 12 week worth of support to transform my traditional VA business into a high-end agency offering tech and funnel support.
Roll forward three months and, having worked with Charlotte, I have a clear direction for my business, I have managed to carve a niche for myself and master the skills to support me in gaining those new high-end clients.
I know I wouldn't have made this happen without Charlotte's programme and support and I wouldn't hesitate to recommend it to anyone looking to create more freedom and fulfilment in their business."
"Funnels and Automations were like a foreign language to me when I started! I immediately signed up to Charlotte's BAFM programme as I'd known her for a while and she had really inspired me.
I wanted to feel confident offering funnel building and strategy for clients but also to master it for myself. Charlotte delivered on this course - and soo much more! I loved it.
The course was broken into clear modules and objectives - you have weekly calls to keep you on track and, if you go VIP, 121s and Voxer access to Charlotte too.
If you’ve been thinking about taking the leap, jump right in – you’ll love it! It’s brilliant AND you get to keep all the modules which means you can always go back and watch something if you forget how to do it!"